![]() ![]() Users should not even be aware that the page that they are on has been translated from another language. ![]() In an ideal world, website localization offers a seamless experience. They are highly developed nations that have English language learning integrated into their educational systems.įollowing website localization best practices as part of your global marketing initiatives can mean the difference between a bounce or initial buy-in that leads to a sales conversion. These findings are even more astounding when you consider the countries surveyed: Japan, Germany, and France, among others. An Introduction: Why Website Localization MattersĪccording to a 2020 study by Common Sense Advisory, 76 percent of those surveyed prefer products with information in their own language, and a full 40 percent of those surveyed said they would only purchase a product online if the website contains information in their native language. ![]()
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